Marketing Performance : Messen - Analysieren - Optimieren
Hans H. Bauer; Gregor Stokburger; Maik Hammerschmidt
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Authors: | Bauer, Hans H. ; Stokburger, Gregor ; Hammerschmidt, Maik |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Markenimage | Brand image | Shareholder Value | Shareholder value | Werbewirkung | Advertising effects | Theorie | Theory | Performance-Messung | Performance measurement | Kundenwert | Customer value | Leistungsbewertung |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [bvbr.bib-bvb.de] ; Description [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Extent: | 382 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturverz. S. 347 - 374 Pb. : EUR 39.90 |
| ISBN: | 978-3-409-12728-8 ; 3-409-12728-3 |
| Classification: | Marketing ; Unternehmensplanung, Unternehmenskontrolle |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002934089