Marketing: philosophy of science and “epistobabble warfare”
Year of publication: |
2009
|
---|---|
Authors: | Rod, Michel |
Published in: |
Qualitative Market Research: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 12.2009, 2, p. 120-129
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Epistemology | Sciences | Marketing philosophy | Market research |
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