Marketing Planning in the Public and Non‐profit Sectors
Year of publication: |
1990
|
---|---|
Authors: | Cousins, Laura |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 24.1990, 7, p. 15-30
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing | Marketing planning | Non‐profit organizations | Public sector | United Kingdom |
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