Marketing planning & strategy : a practical introduction

John Dawes

"This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank"--

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Year of publication:	[2021]
Authors:	Dawes, John
Publisher:	2021: Los Angeles : SAGE
Subject:	Strategisches Management \| Strategic management \| Marketingmanagement \| Marketing management

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Extent:	xvii, 271 Seiten Illustrationen
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Lehrbuch ; Textbook
Language:	English
ISBN:	978-1-5297-6012-5 ; 978-1-5297-6013-2 ; 978-1-5297-6544-1 ; 978-1-5297-6461-1 ; 978-1-5297-6627-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012591212