Marketing plans : how to prepare them, how to profit from them
Year of publication: |
2016 ; Eighth edition
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Authors: | McDonald, Malcolm ; Wilson, Hugh |
Publisher: |
Chichester, West Sussex, United Kingdom : Wiley |
Subject: | Marketingmanagement | Marketing management | Marketingkonzept |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xiii, 624 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Revised edition of the authors' Marketing plans, 2011 Includes bibliographical references and index |
ISBN: | 978-1-119-21713-8 ; 978-1-119-21718-3 ; 978-1-119-21717-6 ; 978-1-119-30989-5 |
Source: | ECONIS - Online Catalogue of the ZBW |
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Kessler, Franz-Josef, (1992)
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Brion, John M., (1967)
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Marketing-Konzeption : Grundlagen des strategischen Marketing-Managements
Becker, Jochen, (1993)
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Towards a map of marketing information systems : an inductive study
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Marketing plans : how to prepare them, how to use them
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