Marketing plans : how to prepare them, how to use them
Malcolm McDonald
| Year of publication: |
2002 ; 5. ed.
|
|---|---|
| Authors: | McDonald, Malcolm |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Marketing | Strategische Planung | Ratgeber |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 630 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7506-5625-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004711147