Marketing policies of the California Walnut Growers Association : a study appraising the methods used to increase the demand for walnuts, with emphasis placed on the value and effectiveness of the advertising, sales promotion, price policies, and distribution channels employed by the California Walnut Growers Association

Marketing Policies of the California prune and apricot growers association : By Harry C[arlyle] Hensley

Hensley, Harry Carlyle, (1948)

A test of the consumer jury method of ranking advertisements

Borden, Neil Hopper, (1935)

An appraisal of census programs for marketing uses

Borden, Neil Hopper, (1954)