Marketing policies of companies in a cyclical sector: an empirical study of the construction industry in the United Kingdom
| Year of publication: |
2005
|
|---|---|
| Authors: | Bennett, Roger |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 20.2005, 2-3, p. 118-126
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