Marketing Policies, Promotion and Communication on Pharmaceutical Market in Romania and European Union
The research – based pharmaceutical industry can play a critical role in restoring Europe to growth. In 2011 it invested an estimated 27,500 million in R&D in Europe. It directly employs 660,000 people and generates three to four times more employment indirectly – upstream and downstream – than it does directly. However, the sector faces real challenges. Besides the additional regulatory hurdles and escalating R&D costs, the sector has been severely hit by the impact of the tax austerity measures introduced by governments across much of Europe in 2010 and in 2011.
Year of publication: |
2013
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Authors: | Sãlãgean Liana – Ramona |
Published in: |
Ovidius University Annals, Economic Sciences Series. - Facultatea de Ştiinţe Economice, ISSN 1582-9383. - Vol. XIII.2013, 1, p. 984-988
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Publisher: |
Facultatea de Ştiinţe Economice |
Subject: | marketing | pharmaceutical industry | public healthcare system | profitability | generic products |
Saved in:
freely available
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