Marketing policy decisions facing international marketers in the less-developed countries
Year of publication: |
1969
|
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Authors: | Lipson, Harry A. ; Lamont, Douglas F. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 33.1969, 4,1, p. 24-31
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Subject: | Absatzpolitik | Entwicklungsländer |
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