Marketing, présent et avenir : une question de tempo et de synchronisation
| Year of publication: |
2013-10
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|---|---|
| Authors: | Pras, Bernard |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Marketing | Périodiques de recherche | Édition |
| Series: | |
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| Type of publication: | Book / Working Paper |
| Notes: | Published in Décisions Marketing, 2013, Vol. 72. pp. 5-16.Length: 11 pages |
| Classification: | M31 - Marketing ; O32 - Management of Technological Innovation and R&D ; Y20 - Introductory Material |
| Source: |
Persistent link: https://www.econbiz.de/10011073880