Marketing : practices and principles
Ralph E. Mason ; Patricia Mink Rath ; Herbert L. Ross
| Year of publication: |
1980 ; 3. ed.
|
|---|---|
| Authors: | Mason, Ralph E. ; Rath, Patricia Mink ; Ross, Herbert L. |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Extent: | VIII, 424 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 2. Aufl. u.d.T.: Marketing and distribution |
| ISBN: | 0-07-040693-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004653804