Marketing practices of rural micro and small businesses in Ghana the role of public policy
Charles Blankson, Kirsten Cowan, and William K. Darley
| Year of publication: |
March 2018
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|---|---|
| Authors: | Blankson, Charles ; Cowan, Kirsten ; Darley, William K. |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 38.2018, 1, p. 29-56
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| Subject: | marketing practices | rural micro and small businesses | public policy | macromarketing | subsistence marketplaces | qualitative research | Ghana | KMU | SME | Marketing | Ländlicher Raum | Rural area | Marketingmanagement | Marketing management | Mikrofinanzierung | Microfinance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146717741067 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011922745