Marketing Practices of Textile Business and Firm's Performance : A Case of Pakistan

(2011) study has been replicated to find the effects of marketing practices on the firm performances of textiles industry in the boundaries of Pakistan. 156 questionnaires analyze from the cities of Faisalabad, Islamabad/Pindi, Karachi, Lahore and Multan. Finding suggested that vague marketing practices are carrying out and textile firms wasting their time and money on marketing practices and forgone the potential benefits

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Year of publication:	2012
Authors:	Ghouri, Arsalan Mujahid
Other Persons:	Rehman Khan, Naveed Ur (contributor) ; Malik, Muhammad Abdul (contributor)
Publisher:	[2012]: [S.l.] : SSRN
Subject:	Unternehmenserfolg \| Firm performance \| Pakistan \| Textilindustrie \| Textile industry

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Extent:	1 Online-Ressource (9 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Euro Economia, Vol. 2, No. 28, pp. 99-107, 2011 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 8, 2012 erstellt
Classification:	M31 - Marketing ; M37 - Advertising ; L25 - Firm Size and Performance ; L67 - Other Consumer Nondurables: Clothing, Textiles, Shoes, and Leather
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013112745