Marketing preventive health to baby boomers : what if unhealthy lifestyles are attributable to the counterculture?
Anyuan Shen
| Year of publication: |
2019
|
|---|---|
| Authors: | Shen, Anyuan |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 39.2019, 2, p. 151-165
|
| Subject: | preventive health | quality of life | baby boomer | aging | healthy lifestyle | the Counterculture | cultural capital | Lebensstil | Lifestyle | Gesundheitsvorsorge | Preventive care | Ältere Menschen | Elderly people | Lebensqualität | Quality of life | Gesundheit | Health | Alternde Bevölkerung | Aging population | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146719835290 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012009270