Marketing
William M. Pride ; O. C. Ferrell
| Year of publication: |
2010 ; 15. ed., Internat. ed.
|
|---|---|
| Authors: | Pride, William M. ; Ferrell, Odies C. |
| Publisher: |
[Mason, Ohio] [u.a.] : South-Western |
| Subject: | Marketing | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | Getr. Zählung : zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-324-83426-0 ; 0-324-83426-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004930537