Marketing principles and best practices
K. Douglas Hoffman ... [et al.]
| Alternative title: | Marketing |
|---|---|
| Year of publication: |
c2005 ; 3rd ed
|
| Authors: | Czinkota, Michael R. ; Dickson, Peter R. ; Dunne, Patrick M. ; Griffin, Abbie |
| Other Persons: | Hoffman, K. Douglas (ed.) |
| Publisher: |
Mason, Ohio [u.a.] : Thomson/South-Western |
| Subject: | Marketing | Marketingtheorie | Marketing theory | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XL, 598 p. col. ill. 29 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Rev. ed. of: Marketing : best practices. 2nd ed. c2003 - Includes bibliographical references and indexes |
| ISBN: | 0-324-22135-5 ; 0-324-22519-9 ; 0-324-20044-7 ; 0-324-22518-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013485464