Marketing productivity: issues and analysis
Year of publication: |
2002
|
---|---|
Authors: | Sheth, Jagdish N. ; Sisodia, Rajendra S. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 55.2002, 5, p. 349-362
|
Saved in:
Saved in favorites
Similar items by person
-
Firms of endearment : how world-class companies profit from passion and purpose
Sisodia, Rajendra, (2007)
-
Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness
Bechwati, Nada Nasr, (2009)
-
Sheth, Jagdish N., (2006)
- More ...