Marketing professional services : winning new business in the professional services sector
Michael M. Roe ; published in association with the Chartered Institute of Marketing
| Year of publication: |
2017 ; First issued in hardback
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|---|---|
| Authors: | Roe, Michael M. |
| Institutions: | Chartered Institute of Marketing (issuing body) |
| Publisher: |
London : Routledge |
| Subject: | Strategisches Management | Strategic management | Marketing | Verkauf | Selling | Erfolgsfaktor | Success factor |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xvi, 152 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | First published 1998 by Butterworth-Heinemann |
| ISBN: | 1-138-44098-1 ; 978-1-138-44098-2 ; 978-0-7506-4127-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011774482