Marketing protection : a justification for funding of total asset protection programmes?
Year of publication: |
2011
|
---|---|
Authors: | Hiles, Andrew |
Published in: |
The definitive handbook of business continuity management. - Chichester, West Sussex : Wiley, ISBN 978-0-470-67014-9. - 2011, p. 51-64
|
Subject: | Betriebsvermögen | Corporate assets | Störungsmanagement | Disruption management | Markenimage | Brand image | Beschwerdemanagement | Complaint management | Krisenmanagement | Crisis management |
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