Marketing of public services : the impact of Service quality, reputation and consumer engagement on customer perceived value, satisfaction and loyalty
Madhavi Ayyagari, Sanjai Parahoo, Heather Lea Harvey
| Year of publication: |
2018
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| Authors: | Ayyagari, Madhavi ; Parahoo, Sanjai ; Harvey, Heather Lea |
| Published in: |
Economic analysis : EA. - Belgrade : Institute of Economic Sciences, ISSN 2560-3949, ZDB-ID 2764079-6. - Vol. 51.2018, 1/2, p. 60-78
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| Subject: | marketing of public services | service quality | Reputation and Consumer Engagement | Customer Perceived Value | Satisfaction and Loyalty | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Reputation | Öffentliche Dienstleistung | Public services |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.28934/ea.18.51.12.pp60-78 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012061744