MARKETING IN RECESSION - Give consumers comfort and hope in these uncertain times - Brands are addressing recession-induced misery by trying to lift consumers' spirits with values such as optimism and trust.
| Year of publication: |
2009
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|---|---|
| Authors: | Sassoon, Joseph |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2009, p. 46-47
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