Marketing reform : the case of excessive buying
Naresh K. Malhotra, Lan Wu, and Fred C. Allvine
| Year of publication: |
2006
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|---|---|
| Authors: | Malhotra, Naresh K. ; Wu, Lan ; Allvine, Fred C. |
| Published in: |
Does marketing need reform? : fresh perspectives on the future. - Armonk, N.Y. [u.a.] : Sharpe, ISBN 0-7656-1698-X. - 2006, p. 45-53
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003430080