Marketing-related motives and the key role of brands in mergers and acquisitions : the perspective of the U.S. food industry
Year of publication: |
2001
|
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Authors: | Dahlhoff, Denise |
Subject: | Übernahme | Takeover | USA | United States | Ernährungsindustrie | Food industry | Lebensmittelindustrie | Handelsmarke | Mergers and Acquisitions |
Description of contents: | Table of Contents [gbv.de] |
Extent: | VII, 283 Bl 28 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | English |
Thesis: | Jena, Univ., Diss., 2002 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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