Marketing research
David A. Aaker, V. Kumar, George S. Day
| Year of publication: |
2006 ; 9. ed.
|
|---|---|
| Authors: | Aaker, David A. ; Kumar, V. ; Day, George S. |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Marketingforschung | Lehrbuch | Marketing research |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 774 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-470-05076-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004881208