Marketing research
Year of publication: |
2013 ; 11. ed
|
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Authors: | Aaker, David A. ; Kumar, V. ; Leone, Robert P. ; Day, George S. |
Publisher: |
Hoboken, NJ : Wiley |
Subject: | Marktforschung | Market research | Theorie | Theory | USA | United States |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XVII, 741 S. graph. Darst. |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
Language: | English |
Notes: | Includes index |
ISBN: | 978-1-118-15663-6 |
Source: | ECONIS - Online Catalogue of the ZBW |
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