Marketing research : an applied orientation
Naresh K. Malhotra
| Year of publication: |
1999 ; 3. ed
|
|---|---|
| Authors: | Malhotra, Naresh K. |
| Publisher: |
London [u.a.] : Prentice-Hall |
| Subject: | Marketingmanagement | Marketing management | Marktforschung | Market research | USA | United States | Theorie | Theory | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | Getr. Zählung |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-013162-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000670855