Marketing research : an applied orientation
Naresh K. Malhotra
| Alternative title: | SPSS student version 14.0 |
|---|---|
| Year of publication: |
2007 ; 5. ed.
|
| Authors: | Malhotra, Naresh K. |
| Publisher: |
Upper Saddle River, NJ : Pearson Prentice Hall |
| Subject: | Marketing | Marktforschung | CD-ROM |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | Getr. Zählung : Ill., graph. Darst. 1 CD-ROM (12 cm) nicht spezifiziert |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | System requirements for accompanying disc: Pentium processor; 256 MB RAM; 300 MB free hard disk space; CD-ROM drive; Internet Explorer 6.0. - Includes bibliographical references. - Disc in pocket attached to inside back cover CD-ROM u.d.T.: SPSS student version 14.0 |
| ISBN: | 0-13-227946-0 ; 0-13-222117-9 ; 0-13-175062-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004890670