Marketing research : an applied orientation
Naresh K. Malhotra
| Year of publication: |
2010 ; 6. ed., global ed.
|
|---|---|
| Authors: | Malhotra, Naresh K. |
| Publisher: |
Boston [u.a.] : Pearson Education |
| Subject: | Marketing | Marktforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 929 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-13-609423-4 ; 0-13-609423-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004944627