Marketing research: Analysis and measurement : Peter M. Chisnall McGraw-Hill Book Company
| Year of publication: |
1974
|
|---|---|
| Authors: | Day, Ralph L. |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 17.1974, 2, p. 95-95
|
| Publisher: |
Elsevier |