Marketing research and information systems
Robert D. Buzzell; Donald F. Cox. With the assistance of Rex V. Brown
| Year of publication: |
1969
|
|---|---|
| Authors: | Buzzell, Robert Dow ; Cox, Donald F. |
| Other Persons: | Brown, Rex V. (contributor) |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Marktforschung | Informationssystem | Betriebsleiter | Market research | Information system | Betriebliches Informationssystem | Business intelligence system |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XII, 788 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-009475-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000050379