Marketing research and revenue optimization for the cruise industry : a concise review
Xiaodong Sun; Yue Jiao; Peng Tian
| Year of publication: |
2011
|
|---|---|
| Authors: | Sun, Xiaodong ; Jiao, Yue ; Tian, Peng |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 30.2011, 3, p. 746-755
|
| Subject: | Kreuzfahrt | Cruise | Tourismusmarketing | Tourism marketing | Preismanagement | Pricing strategy | Revenue-Management | Revenue management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009130523