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Consumer cognitive complexity and the dimensionality of multidimensional scaling comfigurations
Malhotra, Naresh K., (1988)
Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations
Malhotra, Naresh K., (2010)
Parameter estimation in marketing models in the presence of multicollinearity : an apllication of ridge regression
Mahajan, Vijay, (2007)