Marketing research
Alvin C. Burns ; Ronald F. Bush
| Year of publication: |
2001 ; 3. ed., repr. with corr.
|
|---|---|
| Authors: | Burns, Alvin C. ; Bush, Ronald F. |
| Publisher: |
Upper Saddle River, NJ : Prentice Hall |
| Subject: | Marktforschung | Market research | Theorie | Theory |
| Extent: | XXI, 699 S Ill., graph. Darst., Kt 1 CD-ROM 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; CD-ROM, DVD |
| Language: | English |
| Notes: | Literaturverz. S. 677 - 689 |
| ISBN: | 0-13-070560-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001657388