Marketing research
Alvin C. Burns (Louisiana State University), Ann Veeck (Western Michigan University)
| Year of publication: |
[2020] ; Ninth edition, global edition
|
|---|---|
| Authors: | Burns, Alvin C. ; Veeck, Ann |
| Publisher: |
Harlow, England : Pearson |
| Subject: | Marktforschung | Market research |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 523 pages Illustrations 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 1-292-31804-X ; 978-1-292-31804-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012415331