Marketing Research Challenges and Opportunities

This article considers three contemporary challenges faced by today’s marketing researchers. These challenges involve big data, survey data, and publishing. With a marketer’s perennial optimism, each challenge is seen as an opportunity, to obtain better information than ever before

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Year of publication:	2019
Authors:	Iacobucci, Dawn
Publisher:	[S.l.] : SSRN

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Extent:	1 Online-Ressource (8 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Iacobucci, D. (2018). Marketing Research Challenges and Opportunities. Brazilian Journal of Marketing, 17(5).639-646 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 3, 2018 erstellt
Classification:	M1 - Business Administration ; M31 - Marketing ; M3 - Marketing and Advertising ; M30 - Marketing and Advertising. General
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014110966