Marketing research expenditures : a decision model
Frank M. Bass
| Year of publication: |
1963
|
|---|---|
| Authors: | Bass, Frank M. |
| Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 36.1963, 1, p. 77-90
|
| Subject: | Marktforschung | Betriebswirtschaftliche Entscheidungen |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001879374