Extent: | XXIV, 690 S. Ill., graph. Darst. |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
Language: | English |
Notes: | Previous ed.: Boston, Mass.: McGraw-Hill/Irwin, 2006 |
ISBN: | 0-07-340470-5 ; 0-07-110107-1 ; 978-0-07-340470-7 ; 978-0-07-110107-3 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003571675