Marketing research in a marketing environment
William R. Dillon; Thomas J. Madden; Neil H. Firtle
| Year of publication: |
1990 ; 2. ed.
|
|---|---|
| Authors: | Dillon, William R. |
| Other Persons: | Madden, Thomas Justin (contributor) ; Firtle, Neil H. (contributor) |
| Publisher: |
Homewood, Il [u.a.] : Irwin |
| Subject: | Marktforschung | Market research | Theorie | Theory | USA | United States | Betriebswirtschaftslehre | Business economics |
| Extent: | XXIV, 853 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-256-07977-3 ; 0-256-08403-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013481804