Marketing research in China during the 40-year reform and opening up
Year of publication: |
2020
|
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Authors: | Hu, Yu ; Wang, Yonggui |
Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 14.2020, 1, p. 1-29
|
Subject: | China | Reform and opening up | Marketing research and practice | Chinese consumer | Marketing strategy | Marktforschung | Market research | Wirtschaftsreform | Economic reform | Handelsliberalisierung | Trade liberalization | Marketingmanagement | Marketing management |
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