Marketing research & innovation : a planner point of view
J. P. Mayeur
Year of publication: |
1973
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Authors: | Mayeur, J. P. |
Published in: |
The application of market and social research for more efficient planning : ESOMAR main sessions [papers] Budapest, 9th-13th September, 1973. - [Amsterdam] : Esomar. - 1973, p. 339-351
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Subject: | Investitionsgüter | Marktforschung | Produkt | Neues Produkt |
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