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Marketing research
Dodge, H.Robert, (1982)
Marketing information systems
Mayros, Van, (1982)
Essentials of marketing research
Hartley, Robert F., (1983)
The Future of U.S. retailing : an agenda for the 21st century
Peterson, Robert A., (1992)
Innovation Diffusion in a Dynamic Potential Adopter Population
Mahajan, Vijay, (1978)
MEASURING BUSINESS RELATED ETHICALITY GLOBALLY: CULTURAL EMIC OR ETIC?
Rogers, Mary Margaret, (2013)