Marketing Research Regarding Mobile Marketing Implications for Romanian Services Consumers

Over the last decades, marketing concepts, tools, and knowledge have gone through tremendous developments. The emergence of high speed wireless network technologies and the rapid proliferation of mobile phones and other mobile devices have created a new channel for marketing. The mobile channel enables business entities to establish a pervasive electronic presence alongside their customers anytime, anywhere.These technologies bring together a broad range of information regarding its users ranging from location and transaction details, to personal identifiable information. Mobile devices allow people to stay informed, gather information and communicate with others without being tied to a physical location. These characteristics offer significant opportunities for marketers to reach customers at anytime and anyplace.The present article emphasize the conclusions based upon a exploratory research conducted by the authors in order to determine the degree of acceptance among Romanian users for mobile marketing techniques regarding different types of services – banking and financial services, medical services, traveling, etc