Marketing research. Selected readings
Ed. by Joseph Seibert and Gorden (Gordon) Wills
| Alternative title: | Marketing research |
|---|---|
| Year of publication: |
1970
|
| Other Persons: | Seibert, Joseph (ed.) ; Wills, Gordon (ed.) |
| Publisher: |
Harmondsworth : Penguin |
| Subject: | Marktforschung | Market research | Theorie | Theory |
| Extent: | 392 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Mit Bibliogr 18 Aufsätze |
| ISBN: | 0-14-080125-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000576254