Marketing research : Text and cases
Bruce Wrenn ; Robert E. Stevens ; David L. Loudon
| Year of publication: |
2007 ; 2. ed.
|
|---|---|
| Authors: | Wrenn, Bruce ; Stevens, Robert E. ; Loudon, David L. |
| Publisher: |
New York, NY [u.a.] : Best Business Books [u.a.] |
| Subject: | Marketingforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 395 S. 1 CD-ROM ; 12 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004872176