Marketing resources and performance of exhibitor firms in trade shows: a contingent resource perspective
Year of publication: |
2007
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Authors: | Ling-yee, Li |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 3, p. 360-370
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Subject: | B-to-B-Marketing | Business-to-business marketing | Messebeteiligung | Trade fair participation | Unternehmensnetzwerk | Business network | Erfolgsfaktor | Success factor |
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