Marketing Response Models for Shrinking Beer Sales in Germany
Year of publication: |
2011-11
|
---|---|
Authors: | Polasek, Wolfgang |
Institutions: | Rimini Centre for Economic Analysis (RCEA) |
Subject: | Sales response functions (SRF) | marketing budget models | MCMC estimation | beer consumption | optimal budget allocation |
-
Marketing Response Models for Shrinking Beer Sales in Germany
Polasek, Wolfgang, (2012)
-
Marketing response models for shrinking beer sales in Germany
Polasek, Wolfgang, (2012)
-
Chiu, Chun-Hung, (2018)
- More ...
-
Does Globalization affect Regional Growth? Evidence for NUTS-2 Regions in EU-27
Polasek, Wolfgang, (2011)
-
MCMC Estimation of Extended Hodrick-Prescott (HP) Filtering Models
Polasek, Wolfgang, (2011)
-
The Hodrick-Prescott (HP) Filter as a Bayesian Regression Model
Polasek, Wolfgang, (2011)
- More ...