Marketing's contribution from the perspective of marketing executives
Year of publication: |
2015
|
---|---|
Authors: | Tollin, Karin ; Schmidt, Marcus |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 7, p. 1047-1070
|
Subject: | New product development | Strategic marketing | Marketing management | Strategy | Marketingmanagement | Marketing | Produktentwicklung | Strategisches Management | Strategic management |
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