Marketing’s Ethical Blind Spot : Catering to Consumer Preferences
Year of publication: |
2019
|
---|---|
Authors: | Bedi, Suneal |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Unternehmensethik | Business ethics | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences |
Extent: | 1 Online-Ressource (45 p) |
---|---|
Series: | Kelley School of Business Research Paper ; No. 19-50 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 22, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.3441359 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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