Marketing's influence within the firm
Christian Homburg; John P. Workman, Jr.; Harley Krohmer
| Year of publication: |
1998
|
|---|---|
| Authors: | Homburg, Christian ; Workman, John P. ; Krohmer, Harley |
| Publisher: |
Cambridge, MA |
| Subject: | Marketingmanagement | Marketing management | Deutschland | Germany | Vertrieb | Physical distribution | Arbeitspsychologie | Organizational psychology | Kontingenztheorie | Contingency theory |
| Extent: | 43 S. graph. Darst |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 98,126 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000168166